Zippo’s “Wasteland” Campaign

Photographer: Tom Cwenar
Client: Zippo Manufacturing Co., Bradford, Pa.
Agency: BRUNNER, Pittsburgh
Executive Creative Director: Jay Giesen
Creative Director/Art Director: Dave Vissat
Copywriter: Eric Schlauch
Retouching: Dwight Pritchett, Pittsburgh




March 17th, 2009 at 3:10 pm EEDT
And what about the thousands of cigarette butts thrown everywhere from people who use either disposables OR zippos?
March 25th, 2009 at 2:07 am EEDT
Damn right! Zippos, ftw. <3
March 25th, 2009 at 2:49 am EEDT
to tom: it occurs to me that you have never thought about the idea of smoking anything other than a cigarette. to that effect, many people smoke filterless cigarettes. even beyond that are people like myself who make a concerted effort not to leave cigarettes about. sure, its a small percentage, but its growing.
March 25th, 2009 at 4:15 am EEDT
you cant smoke pot wtih a zippo…thats the end of it
March 27th, 2009 at 3:23 am EEDT
I’ll buy a Zippo when people stop stealing my lighters.
March 27th, 2009 at 5:40 am EEDT
Cigarette butts are made of cotton and biodegrade completely in an average of 18 months. Think about it, when’s the last time you saw a really old cigarette butt lying around? Also, one can smoke pot with a Zippo. They have a special model with a hole in the wind guard so you can suck the flame down into the bowl of a pipe. It has a silhouette of a pipe on it.
March 29th, 2009 at 7:12 am EEDT
cigarette buts are NOT made from cotton- many are made of fiberglass, which will decompose after a long long time. anyway, John Q said it all
April 5th, 2009 at 11:40 am EEDT
You’re both wrong. They’re not made from fiberglass (honestly, how does that myth survive? Everyone knows cigarettes are deadly, but honestly, fiberglass?) or cotton. They’re made from cellulose acetate (yes, that’s cellulose as in what trees are made of), and have been made of this for quite some time.
April 10th, 2009 at 3:28 pm EEDT
Blogging and smoking are simmiler. arguably pointless,
but it feels so fucking good that you know its right every time
June 6th, 2009 at 9:30 pm EEDT
Swedishdwarf, ever take a look around at a stoplight and see the thousands of cigarette butts that have piled up next to the curb?
November 14th, 2010 at 10:21 pm EEST
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